JANELA AMBICIOSA

Service

Marketing and Communication

We build the message, the materials and the channels for a company that needs to be taken seriously by clients, partners and institutions.

Saying the right thing to whoever decides

  • Positioning
  • Content
  • Materials
  • Channels

The problem

Some competent companies communicate as if apologising for existing, and some average ones communicate as if they were multinationals. Both lose business: the first because nobody sees them, the second because they stop being credible the moment a client checks.

How we approach it

We start from what the company actually is, not from what it would like to look like. We define the message, the evidence behind it and the channels where the right audience is. We prefer a few well-made materials to a constant presence everywhere with nothing to say.

Deliverables

What you
end up with.

Documents, models and credentials stay in your company’s name. We retain no access and create no vendor lock-in.

  • 01 Message platform: what we say, to whom, and with what evidence
  • 02 Tone-of-voice guide, in Portuguese and English
  • 03 Institutional materials: deck, company profile, proposal templates
  • 04 Channel plan with realistic effort and a calendar
  • 05 Reusable templates so the team can keep the standard

How it runs

Closed phases,
one at a time.

  1. 01

    Listening

    What your clients, the market and your own materials say about you.

  2. 02

    Message

    A value proposition that survives the question “why you?”.

  3. 03

    Production

    Copy and materials ready to use, not concepts to be developed.

  4. 04

    Activation

    We put it into circulation and measure what responds.

Shall we talk about your case?

The initial consultation is free. After 45 minutes you will know whether this service solves your problem — and if it does not, we will say which one does.